March 15, 2010 - Sport Chalet to Carry Selk'bag 3G
February 15, 2010 - MBG-Musuc Distribution Agreement
January 10, 2010 - Counterfeit Selk'bag Alert
Sport Chalet to Begin Selling Third Generation Selk’bag Sleepwear System in March 2010
March 15, 2010
LAKE ZURICH, IL -- Mountain’s Best Gear today announced today that Sport Chalet, Inc. of La Canada, CA has agreed to sell the Third Generation Selk’bag Sleepwear System, or Selk’bag 3G, in its retail locations.
“We are very proud to have been selected as a vendor for Sport Chalet,” said a representative of Mountain’s Best Gear. “We feel that Sport Chalet is an excellent partner as its customer base and retail assortment are a perfect match for the Selk’bag.”
The deal gives Mountain’s Best Gear their first major multi-store dealer since launching the new Selk’bag 3G by Müsuc in late 2009. The company has successfully launched into several chain stores with less than 15 locations. Sport Chalet will launch the Selk’bag into 20 locations in late March and into potentially 50 by year’s end. The high-end sporting goods dealer will carry both the Selk’bag 3G Kids and Selk’bag 3G Adult models from the outset and add Selk’bag 3G Down later in the year.
The representative added, “We have had a great deal of success selling into the markets where Sport Chalet operates and look forward to establishing a much more meaningful presence in those geographies.”
According to Mountain’s Bet Gear, Sport Chalet will be the first dealer to sell Selk’bag 3G in its new packaging, which is meant to greatly enhance the product from a merchandising perspective and help distinguish the very unique sleepwear system on the store shelf.
About Selk’bag
The Selk’bag Sleepwear System is perhaps the most innovative sleeping bag alternative available today. Originally created by Rodrigo Alonso of Müsuc Design Studios of Santiago, Chile, the Selk’bag wearable sleeping bag has won numerous awards including being named an ISPO Brand New Award finalist in 2007. More information is available on the Selk’bag website at http://www.selkbagusa.com.
About Mountain’s Best Gear
Mountain’s Best Gear (MBG) is a distributor and agent operating within the North American outdoor industry. MBG specializes in launching and profitably growing market share in the North American marketplace for technical outdoor brands from Europe and South America. MBG brands include the Selk’bag Sleepwear System of Santiago, Chile and Zamberlan footwear of Torrebelvicino, Italy. Please contact MBG at 1-888-745-4774.
Please download entire press release in pdf format here.
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Mountain’s Best Gear Signs Deal to Distribute Third Generation Selk’bag Sleepwear System in North America
February 15, 2010
LAKE ZURICH, IL -- Mountain’s Best Gear today announced it has reached agreement with Müsuc of Santiago, Chile to distribute the Selk’bag Sleepwear System by Müsuc throughout North America. The deal marks the end of Müsuc’s association with Lippi Outdoor of Santiago, Chile and the launch of both its new outdoor division and the all new Selk’bag 3G, the third generation of the popular sleeping bag alternative, or sleepwear system.
“This marks a new era in the evolution of this remarkable and highly innovative product,” said a representative of Mountain’s Best Gear. “We have had tremendous success with our current dealer base and look to continue that success with the new Selk’bag 3G Kids and Selk’bag 3G Down models with existing and new dealers.”
With the deal, Müsuc also announced the formation of its new outdoor division, also based in Santiago, Chile. The move marks the end of Rodrigo Alonso’s three-year relationship with Lippi Outdoor, which follows the dissolution of Lippi USA, the Chilean company’s North American arm. “We are ecstatic to be working with a partner as professional and talented as Rodrigo Alonso and Müsuc, and look forward to expanding our relationship with additional Selk’bag products in the near future,” said the representative.
Selk’bag 3G products are already available in the North American market through MBG. Current dealers include Mountain Gear (Spokane, WA), Altrec.com (Portland, OR), Amazon.com (Seattle, WA), Teton Village Sports (Jackson, WY), Erehwon Mountain Outfitters (Arlington Heights, IL), Sport Chalet (La Canada, CA), and other specialty dealers in the U.S. and Canada.
About Selk’bag
The Selk’bag Sleepwear System is perhaps the most innovative sleeping bag alternative available today. Originally created by Rodrigo Alonso of Müsuc Design Studios of Santiago, Chile, the Selk’bag wearable sleeping bag has won numerous awards including being named an ISPO Brand New Award finalist in 2007. More information is available on the Selk’bag website at http://www.selkbagusa.com.
About Mountain’s Best Gear
Mountain’s Best Gear (MBG) is a distributor and agent operating within the North American outdoor industry. MBG specializes in launching and profitably growing market share in the North American marketplace for technical outdoor brands from Europe and South America. MBG brands include the Selk’bag Sleepwear System of Chile and Zamberlan footwear of Italy. Please contact MBG at 1-888-745-4774.
Please download entire press release in pdf format here.
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