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Press Room

Please check back frequently for news, press releases, and other information pertaining to Selk'bag. 

Media inquiries may be directed to Verde Brand Communications by phone at 970.259.3555, by email to andrew@verdepr.com or by visiting their website at www.verdepr.com.


Media may request a full press kit using the contact information above.

 Press Releases

March 27, 2015 - Selk'bag USA to Sponsor 12th Annual Red Rock Rendezvous (download)
December 9, 2014 - Selk'bag USA Appoints Verde Communications as PR Agency of Record (download)
November 8, 2013 - Selk'bag USA Announces Exciting New Products Featuring Marvel Characters (download)
August 1, 2013 - Selk'bag USA Announces Launch of Selk'bag Patagon (download)
June 12, 2013 - Selk'bag USA Selects Verde Fulfillment as 3PL  (download)
May 28, 2013 - Musuchouse Raises Investment, Forms Selk'bag USA, Inc.  (download)


Selk'bag USA to Sponsor 12th Annual Red Rock Rendezvous

Sponsorship 1st Ever for Growing Selk'bag Brand

March 27, 2015

Solana Beach, CA -- 
Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, is proud to sponsor the 2015 Red Rock Rendezvous. The climbing festival aimed at outdoor enthusiasts and tailored to climbers of all abilities and interests, kicks off today to bring fun and togetherness to the outdoor community.

“We are stoked to have Selk'bag join us for the completely sold out Mountain Gear Red Rock Rendezvous in Las Vegas this year,” said Doyle Wheeler, the Social Media Director at Mountain Gear. “Selk’bag is a great fit for our event and I think everyone attending will be really psyched to experience the uniqueness of the product.”

Selk’bag will host a scavenger hunt contest, and provide swag for event participants. All attendees will have the chance to demo each of the different Selk’bag collections. There will be a daily Selk’bag scavenger hunt for individuals interested in taking one home with them. To mirror the brand’s mantra “Fun, Friends, Family,” Rendezvous participants may have to take ‘selfies’ with strangers or explore the event grounds to uncover certain mysteries. Each day, one lucky winner will be selected and will win hisor her own Selk’bag.

Additionally, the Original line of Selk’bags will be on sale during the event, with select colors on sale for 
40-percent off at the Mountain Gear Tent.  The Red Rock Rendezvous is in its 12th year and only continues to grow year after year. Featured  events at this year’s Rendezvous include: clinics of varying intensity, a festival kick-off party, pancake breakfast, contests and other non-climbing activities such as yoga, mountain biking and slack lining.

“We are very excited to participate in our first Red Rock Rendezvous as an event sponsor,” said Philip 
Benson, President of Selk’bag USA. “We have a long time partnership with Mountain Gear and when they invited us to participate in this exciting and unique climbing event, we jumped at the opportunity.”

Selk’bag joins a range of other outdoor brands in sponsoring this year’s Rendezvous that will take place 
in Red Rock Canyon, Las Vegas from March 27-29th. Other event sponsors include Black Diamond, Petzl, SCARPA and Clif Bar.

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About Selk’bag USA, Inc.

Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda. of Santiago, Chile, a certified B-Corporation. Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag® brand products in North America. The Selk’bag®, named for the lost Selk’nam natives of Tierra del Fuego, Chile, continues to be the most innovative Sleepwear System available today. More information including a download of our latest catalog is available on the Selk’bag® website at www.selkbagusa.com or through our worldwide website at www.selkbagworld.com.

About Red Rock Rendezvous


Red Rock Rendezvous is the country’s largest outdoor climbing festival, with clinics for all climbers, 
regardless of skill level. Mountain Gear will host this year’s festival that will take place the last weekend of March. The festival is for climbers of all experiences and will play host to thousands of participants from across the country and around the world.

Media Contact: Andrew Small | Verde Brand Communications | andrew@verdepr.com | 970.259.3555

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Selk'bag USA Appoints Verde Brand Communications as PR Agency of Record


Verde to elevate brand awareness for expanding Selk'bag collection

December 9, 2014

Solana Beach, CA -- 
Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, is retaining Verde Brand Communications as its agency of record going forward. Verde will increase visibility and engagement of Selk’bag USA and the category of products that it is pioneering in multiple markets, with an integrated brand communications strategy focused on the outdoor and active lifestyle markets.

Selk’bag’s name is derived from the Selk’nam, an indigenous people who lived in Chile’s austral extreme in the late 19th century. The evolution of the Selk’bag began in Santiago, Chile, when Rodrigo Alonso created the Selk’bag Sleepwear System in 2006.

Selk’bag USA offers a completely unique approach to wearable, cold-weather garments, and a practical solution for anyone aspiring to stay warm and comfortable while also being mobile. The Selk’bag collection comprises Kids, Lite, Marvel, Original and Patagon, all of which offer a fun, comfortable experience built for the outdoors.

“Verde is a natural partner for Selk’bag USA as we expand our direction and product offerings to further define our brand,” said Philip Benson, President of Selk’bag USA. “The early and growing interest in our product has been astounding and we are excited to work with Verde’s experienced team and integrated brand communications approach to help us develop and expand our strong customer base.”

Verde will kick off its support for Selk’bag USA with an integrated communications program, including public relations, content development, digital media and new customer acquisition strategies, all tailored to strengthen the Selk’bag product collection and brand visibility. The Selk product range continues to grow, which enables Verde to better highlight the brand’s mantra “Fun, Friends, Family” while demonstrating Selk’bag’s multi-functional uses.

“The team at Selk’bag has done amazing work in creating an incredibly unique product that’s established brand new category of hybrid gear/apparel,” said Kristin Carpenter-Ogden, Founder and CEO of Verde. “Verde collectively looks forward to continuing the momentum for Selk’bag as it continues to cultivate a rabidly enamored fan base comprised of multiple generations of adopters.”

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About Selk’bag USA, Inc.

Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda. of Santiago, Chile, a certified B-Corporation. Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag® brand products in North America. The Selk’bag®, named for the lost Selk’nam natives of Tierra del Fuego, Chile, continues to be the most innovative Sleepwear System available today. More information including a download of our latest catalog is available on the Selk’bag® website at www.selkbagusa.com or through our worldwide website at www.selkbagworld.com.

About Verde

With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde Brand Communications is a full-service traditional and digital public relations, brand communications, marketing, branding and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, cycling, action sports, snowsports, active lifestyle, consumer electronics and travel markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde Brand Communications, visit: http://www.verdepr.com

Media Contact: Andrew Small | Verde Brand Communications | andrew@verdepr.com
 | 970.259.3555 

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Selk’bag USA, Inc. announces exciting new sleepwear system featuring Marvel characters
 
New line to feature Marvel’s most popular characters and latest product innovations from Selk’bag

November 8, 2013

Solana Beach, CA -– Selk’bag USA, Inc. today announced it will create a line of Marvel character Selk’bags to be marketed starting in 2014. The bags will feature characters from Marvel’s popular Spider-Man and Avengers Super Hero franchises.
 
Much more than a sleeping bag, the Selk’bag® appeals to a wide variety of consumers wanting an exceptionally comfortable way to stay warm when away from their home bed. Selk’bag USA plans on leveraging the new products to introduce its innovative and patented sleepwear system to a new audience of Marvel fans.
 
“We are very excited for this project,” stated Philip Benson, President of Selk’bag USA. “It represents a great opportunity to present our brand to a new market of customers.” Selk’bag had been marketed exclusively through traditional outdoor channels.
 
“Marvel has a strong track record with other sporting goods and outdoor brands, so we are very optimistic about this new line and feel it is a natural fit for us.” Benson continues. “Selk’bag is about creativity, friends, and expressive fun in the outdoors.”
 
Selk’bag USA plans on launching the first Marvel character Selk’bags® in Spring 2014 and will be focusing it’s initial efforts with Spider Man, Incredible Hulk, Iron Man and Captain America designs.
 
Already the most versatile sleepwear system in the world thanks to its innovative design, Marvel by Selk’bag will feature key new features, a new anatomical and two-dimensional design and other upgraded details. A new marketing campaign is underway for the new line.
 
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About Selk’bag USA, Inc.
Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda. of Santiago, Chile, a certified B-Corporation. Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag® brand products in North America. The Selk’bag®, named for the lost Selk’nam natives of Tierra del Fuego, Chile, continues to be the most innovative Sleepwear System available today. More information including a download of our latest catalog is available on the Selk’bag® website at www.selkbagusa.com or through our worldwide website at www.selkbagworld.com. 

Please direct media inquiries to Cristobal Murillo (info@selkbagusa.com; 858.568.7469).
 
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.

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Selk’bag® USA, Inc. announces the launch of Selk’bag® Patagon, the most technical model in the Selk’bag® family to date
 
New Patagon designed to facilitate even greater mobility by granting wearer freedom to use personal footwear

August 1, 2013

Solana Beach, CA -– Selk’bag USA, Inc. today announced the release of its newest Selk’bag® model, the Patagon. The most technical model ever created by Selk’bag®, the Patagon enables the wearer to have even greater freedom and mobility, thanks to the detachable bootie system. In addition, wearers will enjoy improved temperature ratings, thanks to a more technical construction, an improved shell material, and a new insulation technology, Krekran®.
 
Arguably the most versatile sleepwear system in the world thanks its innovative design, Selk’bag® Patagon offers several upgrades over other Selk’bag models, including:
 
·  Removable booties that zip off and allow the wearer to use their own footwear. Booties zip together and may be used as a pillow
·  A more anatomical two-dimensional fit that greatly reduces dead air space and improves thermal performance as well as fit
·  An upgraded insulation material, Krekran®, that achieves greater thermal efficiency
·  Improved shell materials that are stronger, lighter and more thermally efficient
·  A redesigned quick-release hand closure system that uses magnets for even faster hand exit and entry
·  New Velcro straps that serve to ‘roll-up’ the Patagon’s sleeves, allowing the wearer to work with their hands, be it cooking, preparing a fire, playing a guitar or other activities
 
The Patagon will have a MSRP of $259 and will be available beginning August 10 through Selk’bag USA and it’s network of dealers. The new Patagon will be marketed under the company’s current “You’re not a mummy, don’t sleep like one” advertising campaign.

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About Selk’bag USA, Inc.
Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda. of Santiago, Chile, a certified B-Corporation. Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag® brand products in North America. The Selk’bag®, named for the lost Selk’nam natives of Tierra del Fuego, Chile, continues to be the most innovative Sleepwear System available today. Originally created by Rodrigo Alonso of Musuchouse in 2006, the Selk’bag® Sleepwear System has won numerous awards including being named an ISPO Brand New Award finalist in 2007.  More information including a download of our latest catalog is available on the Selk’bag® website at www.selkbagusa.com or through our worldwide website at www.selkbagworld.com. 

Please direct media inquiries to Cristobal Murillo (info@selkbagusa.com; 858.568.7469).


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Selk’bag USA, Inc Selects Verde Fulfillment as North American Third Party Warehousing and Fulfillment Provider

Eco-friendly fulfillment center key part of Selk’bag USA’s social and environmental responsibility strategy

June 12, 2013

San Diego, CA -- Selk’bag USA, Inc. today announced that it has selected eco-friendly Verde Fulfillment (www.verdefulfillment.com) of Boise, ID as it’s North American 3PL provider.  Verde will handle all of Selk’bag USA’s warehousing and fulfillment needs for both the United States and Canadian markets.

The company announced that its decision was based on prior experience with Verde combined with the 3PL provider’s position as a socially and environmentally responsible company.

“Our parent company is a certified B-Corporation, and we want to maintain those same standards no matter where we operate worldwide”, stated Philip Benson, President of Selk’bag USA, Inc.  “As important, the Verde team has a long record of operational excellence in reliably fulfilling shipments to all types of customers, from specialty outdoor retailers to large retail chains.”

Musuchouse, Selk’bag USA’s Chilean parent, has made it known that it plans on achieving certified B-Corporation status here in the U.S. as well with it’s subsidiary company.  Cristobal Murillo, Co-CEO of Musuchouse, added, “This strategy is very important to our value system.  Our company and our brand are about family, friendship and fun, and that means taking care of our customers, our dealers, our providers and our resources.  Verde Fulfillment exemplifies these values better than any other provider in the market.”

More information can be found on Selk’bag USA at the company’s website at http://www.selkbagusa.com or on Selk’bag® around the world at http://www.selkbagworld.com.  Additional information on Musuchouse can be found at http://www.musuchouse.com 

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About Selk’bag USA, Inc.
Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda of Santiago, Chile, a certified B-Corporation.  Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag® brand products in North America.  The Selk’bag®, named for the lost Selk’nam natives of Tierra del Fuego, Chile, continues to be the most innovative Sleepwear System available today. Originally created by Rodrigo Alonso of Musuchouse in 2006, the Selk’bag® wearable sleeping bag has won numerous awards including being named an ISPO Brand New Award finalist in 2007.  More information including a download of our latest catalog is available on the Selk’bag® website at http://www.selkbagusa.com.  Media inquiries can be made to info@selkbagusa.com or by calling the company at 1-858-568-7469.  Selk’bag® is a registered trademark of Musuchouse Ltda.

About Verde Fulfillment
Verde Fulfillment USA is the premier eco-friendly order fulfillment, warehousing and logistics company for the RecTech industry. Verde has over twenty-five years experience helping brands grow by managing their order fulfillment and back-end operations. Verde can also manage all e-commerce drop-shipping, key account vendor compliance, customer service, invoicing, POP assembly, tradeshow booth storage, and much more.  For more information visit www.verdefulfillment.com.

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Selk’bag USA, Inc Launches as Subsidiary of Chilean Parent Musuchouse, Receives Substantial Capital Investment

Manufacturers of the original Selk’bag® Sleepwear System enter new growth phase with substantial investor backing, added IP protections

May 28, 2013

San Diego, CA -- Musuchouse Ltda of Santiago, Chile today announced that it has closed a financing deal to launch it’s U.S. subsidiary, Selk’bag USA, Inc., effective May 1, 2013. The first subsidiary for the company has exclusive access to the North American market for its award-winning Selk’bag® Sleepwear System line of products. The company is now executing on an aggressive strategy aimed at increasing its dealer network and developing new products for both the children’s and adult sleepwear system market.

The deal allows the 8-year old Musuchouse a more prominent and controlling foothold in the global outdoor industry for it’s award-winning line of Selk’bag® Sleepwear System products. Already distributed in more than 63 countries around the world, the U.S. subsidiary is receiving substantial funding from an outside investor group as the most important market for the Chilean- based design house.

Musuchouse, a certified B-Corporation (www.bcorporation.net), has been recognized as one of the premier high-impact start ups in Chile by Endeavor Global (www.endeavor.org) and has received considerable recognition for its past successes and future potential. This success allowed Musuchouse to attract investment group backing, which includes Chilean moguls from the finance, mining, telecommunications, consulting, and entertainment industries, among others.

“We are very fortunate and blessed to have such a high profile and capable group of investors backing our company”, stated Cristobal Murillo, co-CEO of parent Musuchouse and Vice President of the new Selk’bag USA. “The value that the investors bring to our growth strategy goes well beyond the financial commitments made. These investors are very savvy and are supporting our efforts in a myriad of ways. In addition, we are bringing our B-Corporation standing and business practices to our new U.S. subsidiary.”

Heading the new company is outdoor industry veteran Philip Benson. Mr. Benson comes to Selk’bag USA as the owner of Sierra Marketing Partners (formerly Mountain’s Best Gear), the former distributor for the Selk’bag Sleepwear System and current agent for Zamberlan USA, Inc. Prior to his work in the outdoor industry, Mr. Benson spent time as a management consultant with LEK Consulting, as well as with such companies as Kimberly-Clark, Harley-Davidson, The Walt Disney Company and Warner Music.

“I’m very excited for the opportunities presented to our company today”, said Benson. “We have massive untapped potential in our market and with the new backing we will be very aggressive in developing existing and new opportunities. We have exceptional conviction that our brand and line of products is the most exciting in the industry today.”

In addition to the investment news, the company also announced major new IP protections that have been secured in both the U.S. and other foreign markets. These new IP protections take a major step forward in offering the company total protection in its Sleepwear System designs. Additional information will be made public in the coming months.

Included in the company’s growth plans are developing the market for existing products, including the Selk’bag® Original, Selk’bag® Lite, and Selk’bag® Kids products. In addition, the company is rolling out their new technical, high-end Selk’bag® Patagon (MSRP $259), which features removable booties and substantial design upgrades later this summer.

Finally, the company is currently working on licensing deals with several major third-party brands, particularly for it’s kids line of products, with 2014 launch dates.

More information can be found on Selk’bag USA at the company’s website at http://www.selkbagusa.com or on Selk’bag® around the world at http://www.selkbagworld.com. Additional information on Musuchouse can be found at http://www.musuchouse.com.

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About Selk’bag USA, Inc.
Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda of Santiago, Chile, a certified B-Corporation. Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag® brand products in North America. The Selk’bag®, named for the lost Selk’nam natives of Tierra del Fuego, Chile, continues to be the most innovative Sleepwear System available today. Originally created by Rodrigo Alonso of Musuchouse in 2006, the Selk’bag® wearable sleeping bag has won numerous awards including being named an ISPO Brand New Award finalist in 2007. More information including a download of our latest catalog is available on the Selk’bag® website at http://www.selkbagusa.com.    Media inquiries can be made to info@selkbagusa.com or by calling the company at 1-858-568-7469. Selk’bag® is a registered trademark of Musuchouse Ltda.

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