November 8, 2013 - Selk'bag USA Announces Exciting New Products Featuring Marvel Characters (download)
August 1, 2013 - Selk'bag USA Announces Launch of Selk'bag Patagon (download)
June 12, 2013 - Selk'bag USA Selects Verde Fulfillment as 3PL (download)
May 28, 2013 - Musuchouse Raises Investment, Forms Selk'bag USA, Inc. (download)
Selk’bag USA, Inc. announces exciting new sleepwear system featuring Marvel characters
New line to feature Marvel’s most popular characters and latest product innovations from Selk’bag
November 8, 2013
Solana Beach, CA -– Selk’bag USA, Inc. today announced it will create a line of Marvel character Selk’bags to be marketed starting in 2014. The bags will feature characters from Marvel’s popular Spider-Man and Avengers Super Hero franchises.
Much more than a sleeping bag, the Selk’bag® appeals to a wide variety of consumers wanting an exceptionally comfortable way to stay warm when away from their home bed. Selk’bag USA plans on leveraging the new products to introduce its innovative and patented sleepwear system to a new audience of Marvel fans.
“We are very excited for this project,” stated Philip Benson, President of Selk’bag USA. “It represents a great opportunity to present our brand to a new market of customers.” Selk’bag had been marketed exclusively through traditional outdoor channels.
“Marvel has a strong track record with other sporting goods and outdoor brands, so we are very optimistic about this new line and feel it is a natural fit for us.” Benson continues. “Selk’bag is about creativity, friends, and expressive fun in the outdoors.”
Selk’bag USA plans on launching the first Marvel character Selk’bags® in Spring 2014 and will be focusing it’s initial efforts with Spider Man, Incredible Hulk, Iron Man and Captain America designs.
Already the most versatile sleepwear system in the world thanks to its innovative design, Marvel by Selk’bag will feature key new features, a new anatomical and two-dimensional design and other upgraded details. A new marketing campaign is underway for the new line.
About Selk’bag USA, Inc.
Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda. of Santiago, Chile, a certified B-Corporation. Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag® brand products in North America. The Selk’bag®, named for the lost Selk’nam natives of Tierra del Fuego, Chile, continues to be the most innovative Sleepwear System available today. More information including a download of our latest catalog is available on the Selk’bag® website at www.selkbagusa.com or through our worldwide website at www.selkbagworld.com.
Please direct media inquiries to Cristobal Murillo (email@example.com; 858.568.7469).
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.
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Selk’bag® USA, Inc. announces the launch of Selk’bag® Patagon, the most technical model in the Selk’bag® family to date
New Patagon designed to facilitate even greater mobility by granting wearer freedom to use personal footwear
August 1, 2013
Solana Beach, CA -– Selk’bag USA, Inc. today announced the release of its newest Selk’bag® model, the Patagon. The most technical model ever created by Selk’bag®, the Patagon enables the wearer to have even greater freedom and mobility, thanks to the detachable bootie system. In addition, wearers will enjoy improved temperature ratings, thanks to a more technical construction, an improved shell material, and a new insulation technology, Krekran®.
Arguably the most versatile sleepwear system in the world thanks its innovative design, Selk’bag® Patagon offers several upgrades over other Selk’bag models, including:
· Removable booties that zip off and allow the wearer to use their own footwear. Booties zip together and may be used as a pillow
· A more anatomical two-dimensional fit that greatly reduces dead air space and improves thermal performance as well as fit
· An upgraded insulation material, Krekran®, that achieves greater thermal efficiency
· Improved shell materials that are stronger, lighter and more thermally efficient
· A redesigned quick-release hand closure system that uses magnets for even faster hand exit and entry
· New Velcro straps that serve to ‘roll-up’ the Patagon’s sleeves, allowing the wearer to work with their hands, be it cooking, preparing a fire, playing a guitar or other activities
The Patagon will have a MSRP of $259 and will be available beginning August 10 through Selk’bag USA and it’s network of dealers. The new Patagon will be marketed under the company’s current “You’re not a mummy, don’t sleep like one” advertising campaign.
About Selk’bag USA, Inc.