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Press Room

Please check back frequently for news, press releases, and other information pertaining to Selk'bag.  Media inquiries may be directed to Selk'bag USA, Inc. over the telephone at 1-858-568-7469 or via email at info@selkbagusa.com.

Media may request a full press kit using the contact information above.

 Press Releases

November 8, 2013 - Selk'bag USA Announces Exciting New Products Featuring Marvel Characters (download)
August 1, 2013 - Selk'bag USA Announces Launch of Selk'bag Patagon (download)
June 12, 2013 - Selk'bag USA Selects Verde Fulfillment as 3PL  (download)
May 28, 2013 - Musuchouse Raises Investment, Forms Selk'bag USA, Inc.  (download)


Selk’bag USA, Inc. announces exciting new sleepwear system featuring Marvel characters
 
New line to feature Marvel’s most popular characters and latest product innovations from Selk’bag

November 8, 2013

Solana Beach, CA -– Selk’bag USA, Inc. today announced it will create a line of Marvel character Selk’bags to be marketed starting in 2014. The bags will feature characters from Marvel’s popular Spider-Man and Avengers Super Hero franchises.
 
Much more than a sleeping bag, the Selk’bag® appeals to a wide variety of consumers wanting an exceptionally comfortable way to stay warm when away from their home bed. Selk’bag USA plans on leveraging the new products to introduce its innovative and patented sleepwear system to a new audience of Marvel fans.
 
“We are very excited for this project,” stated Philip Benson, President of Selk’bag USA. “It represents a great opportunity to present our brand to a new market of customers.” Selk’bag had been marketed exclusively through traditional outdoor channels.
 
“Marvel has a strong track record with other sporting goods and outdoor brands, so we are very optimistic about this new line and feel it is a natural fit for us.” Benson continues. “Selk’bag is about creativity, friends, and expressive fun in the outdoors.”
 
Selk’bag USA plans on launching the first Marvel character Selk’bags® in Spring 2014 and will be focusing it’s initial efforts with Spider Man, Incredible Hulk, Iron Man and Captain America designs.
 
Already the most versatile sleepwear system in the world thanks to its innovative design, Marvel by Selk’bag will feature key new features, a new anatomical and two-dimensional design and other upgraded details. A new marketing campaign is underway for the new line.
 
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About Selk’bag USA, Inc.
Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda. of Santiago, Chile, a certified B-Corporation. Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag® brand products in North America. The Selk’bag®, named for the lost Selk’nam natives of Tierra del Fuego, Chile, continues to be the most innovative Sleepwear System available today. More information including a download of our latest catalog is available on the Selk’bag® website at www.selkbagusa.com or through our worldwide website at www.selkbagworld.com. 

Please direct media inquiries to Cristobal Murillo (info@selkbagusa.com; 858.568.7469).
 
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.

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Selk’bag® USA, Inc. announces the launch of Selk’bag® Patagon, the most technical model in the Selk’bag® family to date
 
New Patagon designed to facilitate even greater mobility by granting wearer freedom to use personal footwear

August 1, 2013

Solana Beach, CA -– Selk’bag USA, Inc. today announced the release of its newest Selk’bag® model, the Patagon. The most technical model ever created by Selk’bag®, the Patagon enables the wearer to have even greater freedom and mobility, thanks to the detachable bootie system. In addition, wearers will enjoy improved temperature ratings, thanks to a more technical construction, an improved shell material, and a new insulation technology, Krekran®.
 
Arguably the most versatile sleepwear system in the world thanks its innovative design, Selk’bag® Patagon offers several upgrades over other Selk’bag models, including:
 
·  Removable booties that zip off and allow the wearer to use their own footwear. Booties zip together and may be used as a pillow
·  A more anatomical two-dimensional fit that greatly reduces dead air space and improves thermal performance as well as fit
·  An upgraded insulation material, Krekran®, that achieves greater thermal efficiency
·  Improved shell materials that are stronger, lighter and more thermally efficient
·  A redesigned quick-release hand closure system that uses magnets for even faster hand exit and entry
·  New Velcro straps that serve to ‘roll-up’ the Patagon’s sleeves, allowing the wearer to work with their hands, be it cooking, preparing a fire, playing a guitar or other activities
 
The Patagon will have a MSRP of $259 and will be available beginning August 10 through Selk’bag USA and it’s network of dealers. The new Patagon will be marketed under the company’s current “You’re not a mummy, don’t sleep like one” advertising campaign.

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About Selk’bag USA, Inc.
Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda. of Santiago, Chile, a certified B-Corporation. Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag® brand products in North America. The Selk’bag®, named for the lost Selk’nam natives of Tierra del Fuego, Chile, continues to be the most innovative Sleepwear System available today. Originally created by Rodrigo Alonso of Musuchouse in 2006, the Selk’bag® Sleepwear System has won numerous awards including being named an ISPO Brand New Award finalist in 2007.  More information including a download of our latest catalog is available on the Selk’bag® website at www.selkbagusa.com or through our worldwide website at www.selkbagworld.com. 

Please direct media inquiries to Cristobal Murillo (info@selkbagusa.com; 858.568.7469).


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Selk’bag USA, Inc Selects Verde Fulfillment as North American Third Party Warehousing and Fulfillment Provider

Eco-friendly fulfillment center key part of Selk’bag USA’s social and environmental responsibility strategy

June 12, 2013

San Diego, CA -- Selk’bag USA, Inc. today announced that it has selected eco-friendly Verde Fulfillment (www.verdefulfillment.com) of Boise, ID as it’s North American 3PL provider.  Verde will handle all of Selk’bag USA’s warehousing and fulfillment needs for both the United States and Canadian markets.

The company announced that its decision was based on prior experience with Verde combined with the 3PL provider’s position as a socially and environmentally responsible company.

“Our parent company is a certified B-Corporation, and we want to maintain those same standards no matter where we operate worldwide”, stated Philip Benson, President of Selk’bag USA, Inc.  “As important, the Verde team has a long record of operational excellence in reliably fulfilling shipments to all types of customers, from specialty outdoor retailers to large retail chains.”

Musuchouse, Selk’bag USA’s Chilean parent, has made it known that it plans on achieving certified B-Corporation status here in the U.S. as well with it’s subsidiary company.  Cristobal Murillo, Co-CEO of Musuchouse, added, “This strategy is very important to our value system.  Our company and our brand are about family, friendship and fun, and that means taking care of our customers, our dealers, our providers and our resources.  Verde Fulfillment exemplifies these values better than any other provider in the market.”

More information can be found on Selk’bag USA at the company’s website at http://www.selkbagusa.com or on Selk’bag® around the world at http://www.selkbagworld.com.  Additional information on Musuchouse can be found at http://www.musuchouse.com 

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About Selk’bag USA, Inc.
Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda of Santiago, Chile, a certified B-Corporation.  Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag® brand products in North America.  The Selk’bag®, named for the lost Selk’nam natives of Tierra del Fuego, Chile, continues to be the most innovative Sleepwear System available today. Originally created by Rodrigo Alonso of Musuchouse in 2006, the Selk’bag® wearable sleeping bag has won numerous awards including being named an ISPO Brand New Award finalist in 2007.  More information including a download of our latest catalog is available on the Selk’bag® website at http://www.selkbagusa.com.  Media inquiries can be made to info@selkbagusa.com or by calling the company at 1-858-568-7469.  Selk’bag® is a registered trademark of Musuchouse Ltda.

About Verde Fulfillment
Verde Fulfillment USA is the premier eco-friendly order fulfillment, warehousing and logistics company for the RecTech industry. Verde has over twenty-five years experience helping brands grow by managing their order fulfillment and back-end operations. Verde can also manage all e-commerce drop-shipping, key account vendor compliance, customer service, invoicing, POP assembly, tradeshow booth storage, and much more.  For more information visit www.verdefulfillment.com.

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Selk’bag USA, Inc Launches as Subsidiary of Chilean Parent Musuchouse, Receives Substantial Capital Investment

Manufacturers of the original Selk’bag® Sleepwear System enter new growth phase with substantial investor backing, added IP protections

May 28, 2013

San Diego, CA -- Musuchouse Ltda of Santiago, Chile today announced that it has closed a financing deal to launch it’s U.S. subsidiary, Selk’bag USA, Inc., effective May 1, 2013. The first subsidiary for the company has exclusive access to the North American market for its award-winning Selk’bag® Sleepwear System line of products. The company is now executing on an aggressive strategy aimed at increasing its dealer network and developing new products for both the children’s and adult sleepwear system market.

The deal allows the 8-year old Musuchouse a more prominent and controlling foothold in the global outdoor industry for it’s award-winning line of Selk’bag® Sleepwear System products. Already distributed in more than 63 countries around the world, the U.S. subsidiary is receiving substantial funding from an outside investor group as the most important market for the Chilean- based design house.

Musuchouse, a certified B-Corporation (www.bcorporation.net), has been recognized as one of the premier high-impact start ups in Chile by Endeavor Global (www.endeavor.org) and has received considerable recognition for its past successes and future potential. This success allowed Musuchouse to attract investment group backing, which includes Chilean moguls from the finance, mining, telecommunications, consulting, and entertainment industries, among others.

“We are very fortunate and blessed to have such a high profile and capable group of investors backing our company”, stated Cristobal Murillo, co-CEO of parent Musuchouse and Vice President of the new Selk’bag USA. “The value that the investors bring to our growth strategy goes well beyond the financial commitments made. These investors are very savvy and are supporting our efforts in a myriad of ways. In addition, we are bringing our B-Corporation standing and business practices to our new U.S. subsidiary.”

Heading the new company is outdoor industry veteran Philip Benson. Mr. Benson comes to Selk’bag USA as the owner of Sierra Marketing Partners (formerly Mountain’s Best Gear), the former distributor for the Selk’bag Sleepwear System and current agent for Zamberlan USA, Inc. Prior to his work in the outdoor industry, Mr. Benson spent time as a management consultant with LEK Consulting, as well as with such companies as Kimberly-Clark, Harley-Davidson, The Walt Disney Company and Warner Music.

“I’m very excited for the opportunities presented to our company today”, said Benson. “We have massive untapped potential in our market and with the new backing we will be very aggressive in developing existing and new opportunities. We have exceptional conviction that our brand and line of products is the most exciting in the industry today.”

In addition to the investment news, the company also announced major new IP protections that have been secured in both the U.S. and other foreign markets. These new IP protections take a major step forward in offering the company total protection in its Sleepwear System designs. Additional information will be made public in the coming months.

Included in the company’s growth plans are developing the market for existing products, including the Selk’bag® Original, Selk’bag® Lite, and Selk’bag® Kids products. In addition, the company is rolling out their new technical, high-end Selk’bag® Patagon (MSRP $259), which features removable booties and substantial design upgrades later this summer.

Finally, the company is currently working on licensing deals with several major third-party brands, particularly for it’s kids line of products, with 2014 launch dates.

More information can be found on Selk’bag USA at the company’s website at http://www.selkbagusa.com or on Selk’bag® around the world at http://www.selkbagworld.com. Additional information on Musuchouse can be found at http://www.musuchouse.com.

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About Selk’bag USA, Inc.
Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda of Santiago, Chile, a certified B-Corporation. Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag® brand products in North America. The Selk’bag®, named for the lost Selk’nam natives of Tierra del Fuego, Chile, continues to be the most innovative Sleepwear System available today. Originally created by Rodrigo Alonso of Musuchouse in 2006, the Selk’bag® wearable sleeping bag has won numerous awards including being named an ISPO Brand New Award finalist in 2007. More information including a download of our latest catalog is available on the Selk’bag® website at http://www.selkbagusa.com.    Media inquiries can be made to info@selkbagusa.com or by calling the company at 1-858-568-7469. Selk’bag® is a registered trademark of Musuchouse Ltda.

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