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The Selk'bag Creator

Created by Rodrigo Alonso in 2006, the Selk'bag Sleepwear System was originally part of a family of exceptionally innovative, fun, and highly useful products.  Rodrigo Alonso and his Happy Ideas Lab at Musuchouse incubated the Selk'bag out of a desire to make camping more comfortable and, of course, fun!  Today the Selk'bag brand centers itself around three core principles: Friends, Family and Fun.  We do this while maintaining and developing business practices that foster respect for the outdoors, our environment and each other.


Rodrigo Alonso Schramm

Rodrigo Alonso Schramm is a worldwide recognized designer as well as a noticeable academic of various universities and workshops in Chile and Latin America. Rodrigo has worked extensively with large international brands such as Renault, Warner Bros, and Sony among others. He is the original founder and creator of the studio-laboratory Musuchouse.

Rodrigo's work has been extensively recognized and published in numerous media such as GQ Style, Egg of Japan, Flaunt, Elle, in the Museum of Art of Denver and on more than 153,000 websites worldwide. His work has also been exhibited at fairs and expositions of international design like the Biennial of Design of Korea, Gwangju Design Biennale 2007 (GDB 2007), DESIGNFLUX, the I Biennial Latin American of Design (BID), and at the symposium of design Passiontour next to other renowned international and national designers.

His creations have also appeared in TV shows such as MTV, the EMMY awards, ABC's The Bachelor, and The Apprentice. His designs are sold in more than 63 countries and he has won numerous prizes worldwide.

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