The Selk'bag Creator
Created by Rodrigo Alonso in 2006, the Selk'bag Sleepwear System was originally part of a family of exceptionally innovative, fun, and highly useful products. Rodrigo Alonso and his Happy Ideas Lab at
Musuchouse incubated the Selk'bag out of a desire to make camping more comfortable and, of course, fun! Today the Selk'bag brand centers itself around three core principles: Friends, Family and Fun. We do this while maintaining and developing business practices that foster respect for the outdoors, our environment and each other.